Snacka-Dee is Singapore’s first farm-to-bag chips brand, created by the team behind Layang Food, a trusted name in Singapore’s food industry since 1990.
BWS Agency built the brand from the ground up, creating a playful identity for its real cassava chips across packaging, digital, e-commerce and social media.
Snacka-Dee needed more than a fresh look. It needed a brand that could turn a familiar local snack into something distinctive, memorable and ready to grow.
We brought strategy and design together to shape how Snacka-Dee looks, speaks and shows up across every touchpoint, from the pack on the shelf to the experience online.
We built Snacka-Dee’s brand identity around the character and personality of the product itself. Bold colours, playful illustrations and expressive graphics come together to create a visual language that feels unmistakably Snacka-Dee.
The identity was carried through to packaging, creating a recognisable family across different flavours while giving each product its own personality.
We translated Snacka-Dee’s brand into an e-commerce experience that makes discovering the products as enjoyable as the brand itself.
From UI/UX to visual direction and product presentation, the website was designed to communicate the farm-to-bag story clearly while making it easy for customers to explore and shop Snacka-Dee’s range online.
We extended the visual identity across social media, digital content and marketing materials, creating a flexible graphic system that keeps Snacka-Dee recognisable wherever the brand appears.
Rather than treating each piece as a standalone design, every application works as part of one consistent brand world.
