Client:

YouAdMe

Design.

Strategy.

YouAdMe Logo

YouAdMe, short for “You Advertise Me”, is a Singapore-based social commerce platform designed to connect businesses and consumers through advertising, product recommendations and social selling.

Built around the idea that everyone can participate in commerce, the platform enables users to promote products, share experiences and earn incentives while helping businesses expand their reach.

Design

Brand Identity

Website Design

graphic Design

Strategy

Brand Strategy

Brand Positioning

Strategy & Design

Making connections that matter.

At the heart of YouAdMe is a simple idea: bringing people and businesses together through the power of social commerce.

We translated this concept into a cohesive brand and digital experience that feels approachable, engaging and intuitive. By combining thoughtful design with user-centred thinking, we created a visual direction that supports the platform’s interactive nature while making its features easier to understand and navigate.

Branding

An identity designed to connect.

We developed a contemporary brand identity that reflects YouAdMe’s collaborative and community-driven approach to social commerce.

 

From logo development and typography to colour and visual language, the identity was designed to feel fresh, approachable and recognisable.

The result is a flexible brand system that communicates connectivity and engagement while maintaining consistency across digital and physical touchpoints.

YouAdMe Logo Concept

Inspired by the power of communication and human connection, YouAdMe’s visual identity brings together bold typography, expressive quotation marks, and a distinctive framing element to symbolise meaningful conversations.

The quotation marks and rounded rectangular frame form a visual representation of dialogue, reflecting the exchange of ideas, perspectives, and experiences. The playful arrangement of the typography reinforces the relationship between “You” and “Me”, capturing the brand’s people-centred personality and approachable character.

Paired with a vibrant yellow and confident black colour palette, the identity communicates optimism, energy, and clarity. The result is a bold, contemporary, and memorable brand identity that celebrates individuality while bringing people together through the power of connection.

YouAdMe Logo draft
YouAdMe Stationary
YouAdMe Branding

Website & UI/UX

Turning interactions into experiences.

We brought YouAdMe’s vision to life through a website and mobile app experience designed around accessibility, usability and engagement.

 

From wireframing and interface design to user journeys and visual hierarchy, we focused on simplifying how users discover products, interact with brands and navigate the platform.

The result is a cohesive digital experience that connects YouAdMe’s brand identity with its social commerce functionality across web and mobile.

YouAdMe App wireframe
YouAdMe App
YouAdMe App
YouAdMe wireframe
YouAdMe Website

Brand Applications

One identity. Endless connections.

We extended YouAdMe’s identity across a range of corporate and marketing materials, including stationery, branded merchandise, apparel and social media graphics.

 

Each application was designed to reinforce the brand’s energetic personality while maintaining a consistent visual language.

Together, these touchpoints create a recognisable brand presence that connects YouAdMe with its community both online and offline.

YouAdMe Bag
YouAdMe Envelope
YouAdMe Lanyard
YouAdMe Tees